That headline might sound odd. However it is proven to be true time and time again.
Our company owns 10 stations throughout the US. Often there are ideas that are working well in other markets. Why re-invent the wheel. Steal an idea that has a track record of success. When producing a marketing plan, make sure you are searching for ideas from other markets in your category.
Some of my best ideas are not actually mine. My clients don't mind as long as it works!
Remember, Google was not the first, Yahoo was. However Google has proven to be better.
Who would of thought 5 years ago you would of said "Just google it it!"
Why you care: Anyone can sell you cheap commercials, only the best can bring proven ideas that will move the needle! Great ideas are... GREAT!
