Take 38 seconds to read this...if you don't like it...you will recieve a full refund

OK, no rhyme or reason for these thoughts...

People buy the benefit not the feature, sell the benefit of your product/service... remember...F.A.B. Feature Advantage Benefit...
People don't care that you have 24 years experience...what is the benefit of that?
Don't tell people you have good service...you should!
People don't come into your store or call you because you are family owned, been doing it a long time, and treat you right....they come in because of price, selection, or you are solving a problem they have! You prove how great you are when they shop you....get them into you
If you try to be known for everything you become known for nothing
Do one thing and do it better than anyone else (Orville redenbacher)
It is better to be top of mind with half instead of back of mind with all.
You have to spend money to make money...this is also true in advertising
Invite the Today customer to do business with you...Plant a seed in the Tomorrow Customer
The cost of an advertisement has NOTHING to do with success...think about it, I can buy a Mercedes or I can buy a KIA...both cars, why would I spend anymore....Can someone buy your product/service cheaper? Does it make it better????
Find a professional and listen to their advice...I wouldn't try and perform a surgery on myself....so why do so many business owners do the same with their marketing?

Sorry to ramble, but that this is my therapy (thanks for letting me sit on your couch)

Who dis representing your company?

Who is representing your company? You may have the best price, product, service...however if I come into your store and your employee is rude, having a bad day, or doesn't know their product... your company just lost a sale....

When I walk into Best Buy...that employee waiting on me is BEST BUY...you may have the best everything, but if that employee doesn't represent your brand you will lose me as a customer...

What are you doing to ensure your brand/image is staying consistent with the message you want to portray??? One way is secret shoppers, secret phone calls.... this may seem simple and archaic but it will keep your employees on their toes and not "take a play off". It will also help you keep the image you want.

Also if you are taking surveys of your customers...of course ask what we do good, but more importantly ask what we did bad...that is where you can make the biggest improvements....

Remember if I get bad service I will tell 10 people, if you treat me well I will tell only 2-3 people...