What is your Marketing MPG?

Do you have symmetry in your advertising?

How effective is your marketing? Does your website match your TV commercial, does your radio match your billboards? A lot of businesses treat each differently. For all your marketing to have great m.p.g. they need to be in sync with each other.
Especially if you are using TV to run a particular promotion. When the customer goes to your website after they see your commercial, your home page should support the message that they just saw on TV.

Also,if you are running a particular promotion, make sure you have your entire staff on board. This will let them know what is going on, but more importantly it will make your employees feel like they are part of the team. This of will benefit the success of the promotion.
Another example of creating forward equity with your marketing!

Glass Analogy for local advertising

Most clients spend a little bit of money (water) in a lot of different places (glasses.)
Of course there is a good reason for each one of these marketing glasses. Unfortunately, they are only putting a little bit of money (water) in each glass. This keeps you message “muffled” with the other 2,000 marketing messages seen daily.

Clients have found if they take the money they have been putting in their 8-10 glasses and put it only 2-3 glasses the impact is soars. The reason for this is now you are “owning the audience” and being top of mind with the glasses that you are filling.
The first dollars that you put into the glass do little. It is the last bit of water you put into your full glass that generates the most results!

Focus is key to marketing success!