Steve Ballmer going crazy

How do you start your sales presentations? Mine go something like this...

Epic and Honest Mobile Home Commercial

This is what I mean about knowing and relating to your audience.
Also, speak the way your customers speak, you would be amazed how different you will be, just by being "normal".

Take this example:
You recently bought some farm land and for the last 6 months you tilled the soil, fertilized the soil, planted seeds, and watered during the entire growing process.
When it came time to harvest the crop, your results weren't as great as you had hoped for.
So do you sell the land? Or do you learn from this year and make next years harvest even better?
Hopefully you learn from this year and make next year's that much better from the work you have already done.
Why you care: I see many business owners throw away all their equity because they did not get instantly rich from a advertising promotion. I recommend, learn from this experience and continue to "grow the seeds you have already planted"
Please note: Just like you can't grow corn in a parking lot, you can't expect to grow new business if you are using the wrong media with the wrong strategy..... Call me and I'll show you how to become a profitable farmer!

This is the first day of the rest of your life

I went to a full day of motivational seminars yesterday that included Lou Holtz, Colin Powell, Zig Ziegler, and Rudolph Giuliani. Since I am a nice guy I will save you the 8 hours of your time and give you the top points from yesterday:

These will be in total random order, but you should be able to take a few things from this:

People don't go to the store for a 1/4" drill bit, they come for a 1/4" hole, make sure you sell the hole, not the drill bit
Don't forget to re-sell your previous customers, it is much much cheaper to keep them than acquire a new one
You can get everything you want in life if you give others what they want first
encouragement is the fuel that hope runs on
Opposites attract,.....then attack
Your either growing or your dying
If you raced a pregnant woman, the best you would finish would be third
Focus on what you have, not what you don't have
This is a true story I made up
Have meaningful relationship with people
If you get knocked down, only you can pick yourself up
Don't hate people
Turn the TV off
You get what you give
It's not the big things, it's the hundreds of small things that make the difference
Be honest and do the right thing!

Pick just one of the above and do it TODAY! SERIOUSLY...TODAY!

OK, now since I motivated you, feel free to send me a check for $149! (insert smile here)

Don't be a jerk

There is an old saying that goes something like this: "You can attract more flies with honey". How this relates to you and your marketing reps. Most good reps really do want you to get rich, because they know the richer you get the richer they get.

So....be nice to them and make it pleasurable to work with you. Everyday I have a choice of free spots, moving things around, getting better placement, or doing the small thing in commercial editing that will make a difference for a client.
I of course do it for everyone!!!! (insert smile here)
I guarantee that I will always do the extra free things for the clients that are enjoyable to work with. And in this business it is the small things that could make a huge difference in the ROI of a campaign.
Long story short: Be enjoyable to work with, you will get more in the end...As yourself this: If you had to work with You, would it be an enjoyable experience???