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Don't label me - Don't Pigeon hole your advertising

I talk with a lot of business owners who are "snooty". They think their customer wouldn't watch that program. Example, I have a boat guy who says I can only advertise on fishing programs or sportscenter cause that is where they guys are.
As a reminder you can target your audience not only through the program your in, but more importantly what your commercial says. Do you think I could attract a boat owner in Judge Judy by saying something like this: "Do you have a boat, Do you have a boat problem, if so call ACME boat repair" That is how you use the creative of the commercial to target your message. I won't even get into the people who say they can only advertise on HGTV for people who want to remodel..... this makes me cringe for so many reasons......
Last point, how do you label me, who's customer am I, am i your market? I am a 31 year old male, watch judge Judy, watch evening news, married, like tools, have a boat, own a honda, own a buick, own a diesel truck, have a pregnant wife, thinking about cribs now, like to read, like to ride bikes, have a motorcycle license, hate to mow lawn, like to hike, hate poor service, like to write, and not originally from TN. So who's target market do i fall into???? A lot of them!
Not sure i had point to this....oh yeah, don't pigeon hole your advertising because you are "too good" to talk to someone else....

Forward Equity will make you Rich!

A long time ago my career started in Green Bay at the the ABC affiliate WBAY. Now I may be a little biased, however we always taught our clients that Success comes through consistent advertising. Meaning your message and branding statement stays consistent, and the look and feel of your commercials are consistent.
I have not worked in that market in over 6 years however I was back in WI a month ago and here are two great examples of two clients staying consistent:
The first is http://www.senzigs.com/ There commercial came on and I immediately remembered who they were and to top it off, they have the same end to their commemoration, cheesy or not, Wisconsin's Furniture Giant!
The second is Lenz Truck Center. http://lenzauto.com/ There commercial came on and right away I knew who they were and what they stood for. They sell trucks and SUV's and that is it! The found a niche and owned it. This is a good example of a great saying: There are Riches in Niches.... Do you have a niche, can you be known for something and become rich at it? Think about it...Lenz Truck center will lose the 4 door sedan sale, however if anyone within a 100 miles of them thinks about buying a truck, Lenz Truck center is #1 on their shopping radar for any truck buyer.

What you should take from this: It really is not a "Sales Pitch" Advertising is just like investing, pick a good plan and be consistent, it will pay off!

I'm Pregnant.....eerrr...We are Pregnant!

Yes, it's true my wife and I are pregnant with our first child.....How does this relate to you?
I am now in a different target market, baby stuff and the million things that go with it. Over the last 30 years I had no interest in baby stuff however I did see the commercials and the constant advertising, even though I didn't care about it.

Now.....the advertisers that were consistent in their marketing through those years built a little folder in my head for "Baby stuff" Those advertisers did the right thing by selling the today customer and planting a seed in the mind of the "tomorrow customer" through consistency.

Lesson for the day: Be consistent....it's not just a "sales pitch" advertising is an investment and the longer and more consistent you are...the richer you become...

Are you selling only the today customer and forgetting the tomorrow customer???