What is your Marketing MPG?

Do you have symmetry in your advertising?

How effective is your marketing? Does your website match your TV commercial, does your radio match your billboards? A lot of businesses treat each differently. For all your marketing to have great m.p.g. they need to be in sync with each other.
Especially if you are using TV to run a particular promotion. When the customer goes to your website after they see your commercial, your home page should support the message that they just saw on TV.

Also,if you are running a particular promotion, make sure you have your entire staff on board. This will let them know what is going on, but more importantly it will make your employees feel like they are part of the team. This of will benefit the success of the promotion.
Another example of creating forward equity with your marketing!