Social Media, is it right for YOUR BUISNESS?

Click on the title above to watch the short video:

Is Social Media a fad?

Or is it the biggest shift since the Industrial Revolution?

Welcome to the World of Socialnomics

No soup for you... WRONG

Yes, times are tough. Yes customers are very price conscious. Yes there are less customers than 3 years ago.

YES, there are things you can do to grow market share right now.

There are ways to increase business without cutting expenses.

Think hard about your business, what can you do, even quirky that will differentiate yourself from the competition and make your customer feel special.

I recently read an article about a couple that went to a new restaurant in town. It was a nice place, with decent food, and it was priced about right. So it was just another "place to eat." At the end of their meal the waitress brought them their check with a little To Go cup filled with soup.

The waitress said thanks for dining with us. This is one of our new soups, please let me know what you think about it" WOW!!!

What just happened:

1. The customer is now special- they feel involved in the restaurant
   
2. The customer will now experience your restaurant tomorrow when they eat the soup


3. The customer may even call or come back in to let them know about the soup rating


4. Everyone likes something free (remember that bad economy?)


5. This customer has now put your business in a different category than the others
   
   What can you do that will make your customers remember you, come back to you, and possibly talk positively about your business to others

Here are a few different/quirky/cheap ideas that I was told worked:

• put candy in your next order you ship
• 1/2 price oil change to your new customer - they will now come back and you will develop a relationship with someone - think about the long term profits for that $10 coupon
• Free Home Re-inspection for a Home inspector - come back for free after the repairs have been made to ensure they are done properly
• How about a free soda with every gas fill up? Where would you always fill up?
• Get a new customers phone number and call them the next day and thank them for giving you the opportunity to service them.... think about it, if someone did that to you, would you remember them the next time you need their services?

Lastly, a good rule to live by, which is always free: Under Promise...Over Deliver!

What is your Brand?

BRAND
It's a word that gets thrown around a lot in my business.
I truly think not everyone knows what their actual brand is. Your brand is not what you think or want it to be. It is what the public or your potential customers think of you.

For example: If you were to ask 100 people about ABC Pizza what would they say?
It's the first few things that people think about when they think of your company.
It's whether you have a good price, it's if your on time, it's your person who answers the phone, it's if they'd return to your business, plus 100 other things that they percieve of your business.

The one thing that you can control is how you interact with your customer.
Remember: If someone has a good experience with a business they will tell 2-3 people. Unfortunately, if they have a bad experience with a business they will tell 8-12 people.
Bad news carries a lot easier than good.
Treat people as they want to be treated!