What is your Brand?

BRAND
It's a word that gets thrown around a lot in my business.
I truly think not everyone knows what their actual brand is. Your brand is not what you think or want it to be. It is what the public or your potential customers think of you.

For example: If you were to ask 100 people about ABC Pizza what would they say?
It's the first few things that people think about when they think of your company.
It's whether you have a good price, it's if your on time, it's your person who answers the phone, it's if they'd return to your business, plus 100 other things that they percieve of your business.

The one thing that you can control is how you interact with your customer.
Remember: If someone has a good experience with a business they will tell 2-3 people. Unfortunately, if they have a bad experience with a business they will tell 8-12 people.
Bad news carries a lot easier than good.
Treat people as they want to be treated!