This is an article from a former colleague of mine. His name is Joe Kidinger and shares and writes similar articles to what I discuss. I thought this was important to share:
Advertising in a Recession
There’s a car dealer on the west side of the state. Yes, I said a car dealer. Ya know, that industry that has been slammed by this downturn in the economy. They have seven lines of new vehicles as well as used. They have the typical service and body shop you would see at any other dealership. Yet this dealership is special.
It’s special because the people who run this dealership have a drive and commitment that is rare in these turbulent times. Their commitment to service is top notch. I heard it myself when the president stood up in front of his leadership team in the beginning of 2009 and said, “We’re in for a rough road. We’re going to run leaner and better than ever before. I need you all to find ways to work leaner without sacrificing service. And though we’re looking for areas to cut, advertising will not be one of them.”
You see this company made a commitment to continue to tell customers about the savings they can expect with their tire program, the service they can expect from their technicians and the overall benefits of doing business with them. It’s true, sales were very tight the first half of the year. However, after three years of being 100% consistent with their message and media coverage, the bottom line began to rise and continues today.
If you’re ever in the La Crosse/Onalaska area, stop in at Dahl Automotive. They get it when it comes to focusing on the customer and their brand. By the way, they’ve recently added Mazda to their lineup and have expanded their downtown location. Perhaps nobody told them we’re in a recession!
Joe Kiedinger
ACTION PLAN: Do you have vision and perseverance? Now is the perfect time to gain market share. Contact me and I’ll help you.
There’s a car dealer on the west side of the state. Yes, I said a car dealer. Ya know, that industry that has been slammed by this downturn in the economy. They have seven lines of new vehicles as well as used. They have the typical service and body shop you would see at any other dealership. Yet this dealership is special.
It’s special because the people who run this dealership have a drive and commitment that is rare in these turbulent times. Their commitment to service is top notch. I heard it myself when the president stood up in front of his leadership team in the beginning of 2009 and said, “We’re in for a rough road. We’re going to run leaner and better than ever before. I need you all to find ways to work leaner without sacrificing service. And though we’re looking for areas to cut, advertising will not be one of them.”
You see this company made a commitment to continue to tell customers about the savings they can expect with their tire program, the service they can expect from their technicians and the overall benefits of doing business with them. It’s true, sales were very tight the first half of the year. However, after three years of being 100% consistent with their message and media coverage, the bottom line began to rise and continues today.
If you’re ever in the La Crosse/Onalaska area, stop in at Dahl Automotive. They get it when it comes to focusing on the customer and their brand. By the way, they’ve recently added Mazda to their lineup and have expanded their downtown location. Perhaps nobody told them we’re in a recession!
Joe Kiedinger
ACTION PLAN: Do you have vision and perseverance? Now is the perfect time to gain market share. Contact me and I’ll help you.
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