I recently went on a long road trip to Arkansas and back. So I had a little time to think about things during my 27 hours of driving.
When I am driving, I usually plan my rest stops according to my bladder. With that being said, it is nice to stop at a gas station that has clean restrooms. And as you probably know, it is like playing roulette trying to find a gas station with clean restrooms.
With all that being said, if I were to open a franchise of gas stations, I would seriously name it "CLEAN BATHROOM GAS STATION". Yes, I know it's an odd name, but I guarantee that you understand what you will get at my gas station. You can get gas at every gas station, however at mine you will get clean bathrooms. (And most people on a road trip use the bathroom at every stop, right?) Would you go to my gas station with a guarantee of clean bathrooms, or go someplace else?
Why not differentiate from everyone else and be known for something.
Orville Redenbacher said something that has stuck with me: "Do one thing and do it better than anyone else".
Does your name let customers what you do? What you stand for? Why they should call you?
How about these names: One Hour Plumbing, $3500 autos, Fix your PC cheap, White smile Dentist, Best Price Flooring. Can you think of any others?
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