So I went to Bonaroo this past weekend to help my uncle sell coffee with his coffee concession trailer.
Across from our stand I watched something that sparked my interest. I saw an impromptu bluegrass band start playing....well impromptu is what I thought. I soon saw people handing out free wheat thins, other people taking a short survey, other people handing out coupons, and then other people taking pictures of the interactions of the people, the product, and the band.
Right during a 4 day hippie festival I spotted grass roots marketing! Long Live Marketing!
Plus I got to see Connan O Brien, Stevie Wonder, and Jay Z all at the same concert!
FYI: I did try to fit in....I didn't shower for 2 days!
No comments:
Post a Comment