Thursday, February 17, 2011

What's my name?



OK, it's a small thing to some people however it's a big deal to me! I go to local bank and usually use the drive through. Well about a month after I have been going there they said hi to me, more importantly they said Hello Andrew. Wow they know my name! Seriously they know my name. I realize that is the way banks used to be, but it's definitely different to get a hello with my name! I can go to a different branch in another part of town, but i purposely go to the bank that remember my name now.
Just think if you could remember the names of all your clients, or at least the top spenders, and say hi to them by name. It makes a difference to me and i am sure it would make a difference to your customers.

Your Plan: Remember the name of one of your current customers. Oh yeah, call them by their first name, much more personal. And how about a buisness owner telling me " I realize you have a lot of options out there, and sometimes cheaper options, I just want to let you know we appreciate your buisness" May sound cheesy, but it's honest and I gaurantee you will remember it and maybe give them the benefit of the doubt when competing on price!

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