Honesty is the Best Policy

I watched a lot of Leave it to Beaver and Bonanza growing up with my dad. Two things that came out of watching those shows were 1. I had my first crush on June Cleaver and 2 Honesty is the best policy!

My dad always referenced the term "I'd rather hear bad news from you than the teacher/principal/neighbor. Gosh that is so true, even in the business world.

Too often we find out our advertising partners run something wrong, didn't run it or made a mistake by someone telling us or us having to find out ourselves.

Even worse, everyone has a million excuses. As we all know and come to appreciate: If someone simply says "it was my fault and I am sorry" wow that means a lot. Simply because it is the truth and you don't hear it anymore!

Long story short, if you screwed up, admit it right away, take ownership, apologize, and fix it. That simple.

Thanks to Ben Cartwright, Haas, The Beaver, my dad, and June Cleaver for the correct advice!

Boo from Boone

Wow, where to start? Well let me give you a re-cap of the last10 months or so.

So I became a father, which has been one of the best things to ever happen to me. On May 7th of this year my wife Nicole gave birth to Boone Wells Edens. Our lives have been better every day with him in it. The pic above is a recent picture from him in his Halloween costume.

Also in March of this year I was able to open my own marketing company named Hard Knox Marketing. I have a handful of clients who trust me with their marketing decisions. I absolutely love it. I deal with Marketing all day, rather than paperwork, sales, and a little marketing in my past TV sales jobs. Also with the new company I am able to stay at home 2 days a week with Boone and we do everything from watching cartoons to sending out emails together...It is great!

Now that I am back to a normal schedule I am going to continue to write. One thing that continues to get me upset is the lack of Customer Service in all industries. Going forward this will be a theme for me.

Thanks for your patience and continuing to listen to this old man blabber about marketing.

PS. I need you to like me.... on facebook, search Hard Knox Marketing