Glass Analogy for Advertisers

Most clients spend a little bit of money (water) in a lot of different places (glasses.)Of course there is a good reason for each one of these marketing glasses. Unfortunately, they are only putting a little bit of money (water) in each glass. This keeps you message “muffled” with the other 2,000 marketing messages seen daily.Clients have found if they take the money they have been putting in their 8-10 glasses and put it only 2-3 glasses the impact is soars. The reason for this is now you are “owning the audience” and being top of mind with the glasses that you are filling.The first dollars that you put into the glass do little. It is the last bit of water you put into your full glass that generates the most results!