Thursday, July 2, 2009

A Wedding Commitment

I was thinking about a way to brag about my new marriage, and still make it marketing related.
Well.... I'll give it my best shot!
During the ceremony the Reverend said one line that has stuck with me since. He said "It's not about choosing the right partner, it's about being the right partner."
How this relates to marketing is: Think about one of your partnerships. If you know the other person in the partnership has faith, confidence, and wants you to succeed, won't that make you work that much harder for success?
It's that way with your advertising partner (your account executive). Your account executive wants your advertising to produce results and be successful. Have confidence and work together with your marketing partner to help ensure success. This is much better than trying to constantly threaten to cancel, look elsewhere for lower rates, or fire them for the next "hottest" thing out there. In contrast to my Reverend, there is something to be said about at least choosing a partner that does make sense for you, then working together with that partner on reaching your mutual goals.

PS. Nicole and I got married last weekend back in Wisconsin. Had a great outdoor wedding at my parents home. We are leaving for 7 day cruise in the Bahamas next week!!
Thanks to all the congratulations I have received thus far.

No comments:

Post a Comment