So lets say I am applying for a mortgage. As you know it's not always a great process, however there are times where you are waiting for numbers to come back in or something very important.
Well, it gets close to the end of the day and you have not heard back from anyone, so you call to find out what is going on. They tell you well nothing has happened.
This is super important to me, but just another transaction to them. How easy and nice would it have been for them to call me back and simply say "There is no update and we will keep you posted". Wow, 4 seconds, but a world of difference to me, the customer.
Your Job: If you are in the service or sales buisness and you are working with someone on a multi-day project, give them daily updates, yes even if there is no update. Remember this is probably more important to the other person. Plus it gives you another point of contact with your customer. Also, please don't email, call them like a real person, don't send them an email like a robot!
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