You paid for it, say what you want

It's your dime, say something!

In marketing, you can't please everyone, so don't even try.

Make bold statements that you can back up.

In TV you have 30 seconds to tell the potential customer why they should spend their money with you.

Will some people argue that you are "the best value in town", of course they will!

Let them argue. How about the hundreds of people shopping this week for your product or service looking for the best value, you just gave them a good reason to shop you.

What you should take from this: It's your money, make it count, be bold, and break through the "clutter"