Christmas in July

We always discuss differentiating ourselves from our competition, how about this:

Instead of being the 47th Christmas card your customer gets on Dec 23rd, try being the one and only one that they receive on July 10th.

Which card do you think will stick out the most? Which one will they remember the most?

SOFA KING

I believe in Their are Riches in Niches.

Instead of being the 10Th used car dealer in a market create a niche:
The Truck King
The Van Conversion Headquarters
Your MPG headquarters, all cars over 30mpg!
You may lose a 1993 4 door Ford Taraus, however when someone needs a truck....where do you think they will at least shop??? The Truck King!

Or Your Bicycle Repair Headquarters, Your BMW Repair Store

or for furniture you could be the Sofa King! Just think when someone buys furniture they usually by a sofa/couch..... you will at least be on their "shopping radar"
Here is a great example of the Sofa King...

http://www.hulu.com/watch/4346/saturday-night-live-sofa-king



ae

The Truth shall Set you FREE

Have you ever asked the salesperson "If it were your money what would you get?"

I have and I usually get what they would get, as they are the expert.

How about a commercial that speaks that same way....

Have you ever regretted buying something just because it was so cheap??? I think we all have!

At Acme Patios we are not the cheapest, if you want the cheapest I will give you the number to a guy who can do it real cheap.

However, if you want a quality job at a fair price we are the builder for you.

You'll be happy you spent the extra $20 bucks, we guarantee it!

Isn't that better than: Sale this weekend only, quantities limited, Sale, Don't miss the biggest event, free financing, Free vacation with every purchase, and all the other gimmicks....

However that is just my two cents...

8 tracks, Datsun, Bell bottoms, Yellow Pages

I meet with a lot of local business owners every week.

One of my main questions is always:

What advertising is working the best?

I often hear, TV, radio, some direct mail, and of course word of mouth.

Next question is always is there any advertising that you don't think is bringing you positive ROI?

The answer is always yellow pages

The reason is because of the Internet and more importantly Google! Many of my clients have pulled completely out of the yellow pages and have not had any adverse effects on new clients!

I'm not hear to bash any media....however the proof is in this question:

When is the last time you used the Yellow Pages???? When is the last time you googled something?

Will you Marry Me.....Please?

I got married last year, so i am going to try and relate my Marketing philosophy to my marriage.


If me and my wife were to get into an argument over something, would we simply divorce, or would we learn from the experience?

We would learn from the experience and be that much stronger/better going forward.

This is just like your advertising. After you shop the market for the best vehicle, pick one and stay commited to it. Nothing works 100% of the time all the time. The longer you stay committed to your advertising, the better it works! However, don't fire your advertising because you didn't get rich after the first month.
My advice: Look at all your options, choose the best and most efficient medium, stay married for one full year, learn as you go, keep changing things to ensure positive ROI.

If you do this, you will put yourself apart from your competition, as they are trying one thing, then the next, then the next. Plant seeds and keep watering them!