I meet with a lot of local business owners every week.
One of my main questions is always:
What advertising is working the best?
I often hear, TV, radio, some direct mail, and of course word of mouth.
Next question is always is there any advertising that you don't think is bringing you positive ROI?
The answer is always yellow pages
The reason is because of the Internet and more importantly Google! Many of my clients have pulled completely out of the yellow pages and have not had any adverse effects on new clients!
I'm not hear to bash any media....however the proof is in this question:
When is the last time you used the Yellow Pages???? When is the last time you googled something?
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