A long time ago my career started in Green Bay at the the ABC affiliate WBAY. Now I may be a little biased, however we always taught our clients that Success comes through consistent advertising. Meaning your message and branding statement stays consistent, and the look and feel of your commercials are consistent.
I have not worked in that market in over 6 years however I was back in WI a month ago and here are two great examples of two clients staying consistent:
The first is http://www.senzigs.com/ There commercial came on and I immediately remembered who they were and to top it off, they have the same end to their commemoration, cheesy or not, Wisconsin's Furniture Giant!
The second is Lenz Truck Center. http://lenzauto.com/ There commercial came on and right away I knew who they were and what they stood for. They sell trucks and SUV's and that is it! The found a niche and owned it. This is a good example of a great saying: There are Riches in Niches.... Do you have a niche, can you be known for something and become rich at it? Think about it...Lenz Truck center will lose the 4 door sedan sale, however if anyone within a 100 miles of them thinks about buying a truck, Lenz Truck center is #1 on their shopping radar for any truck buyer.
What you should take from this: It really is not a "Sales Pitch" Advertising is just like investing, pick a good plan and be consistent, it will pay off!
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