Have you ever thought of marketing as an investment?
If not, your talking with the wrong investors.
You achieve this through:
- Stay consistent
- Stay consistent with a consistent message
- Make your message as effective as possible
- Talk to the right people
- Be known for something
- When your talking to your customers, talk LOUD
- Be top of mind with half, instead of back of mind with all
- Continually work on improving your marketing efforts
- If a promotion doesn't work one month, don't cancel the campaign, work on improving the seeds you have already planted
- Have a good gardener
When done properly your advertising should work better in month 4 as it does in month 2. If you believe me, imagine where could your business be in 8 months?
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