Speak like your customers

Make it easy for your customer to know who you are, what you do, and give them a good reason to spend their money with you!

A great example of this is a carpet store in Wisconsin. For years they ran sales at 99 cents a square foot to 2.99 a sq foot. That is carpet talk, not they way your customers talk.

They began to speak they way their customers talk. Instead of saying having another sale promoting a low sq ft price. They said 3 rooms for $800, installed by Thanksgiving.

This is brilliant for many reasons, customers know what 3 rooms are, they have a easy to understand price, and they know they can have it installed in their home by a certain date.

Results: They are opening their 5th location in this tight economy.

Why do you care: Make it easy for your customer to know that they should do business with you!