Everyone wants to be known for everything, however trying to be everything to everyone, leaves you nobody to everybody.
(Did you follow that?)
Example: Name 3 shampoos?
Now name 1dandruff shampoo.
I assume that you said Head and Shoulders for the dandruff shampoo. (or it was a close #2)
Lesson: Instead of being the the 10th shampoo in a long list, Head and Shoulder branded themselves as the # 1 Dandruff Shampoo
Why do you care? Be known for something. If your a used car dealer, don't be the 25th used car dealer in Knoxville. Brand yourself as the Truck King, Import headquarters, or Conversion Van Dealer. This strategy will make you the 1st choice in that category.
What is your point of entry? What do your NEW customers come to you for, the first time?
Stake a Claim, and own it! Create your category and dominate!
No comments:
Post a Comment