As Seen on TV

I assume you have seen this logo before.
Why is this image so powerful? The reason is because if you are on TV most people assume you must be credible and successful.

Simply by being on TV you earn instant credibility. This can be both good and bad.
Joe Schmoe could go on TV claiming to be the best carpenter, however he could be the worst, however people will initially assume he is reputable because they saw him on TV.
Heck, even this image alone is enough to open a store. You may have seen the numerous stores called "As Seen on TV Store"

Bottom line, TV adds credibility to your business. It's up to you to live up to the credibility!
Last question: When is the last time you saw "As seen in the NEWSPAPER, or As heard on the RADIO stores?