Go Big or Go Home!

If you are going to advertise, commit to it.

Don't throw a few dollars at it. Make an investment in your advertising.

If you just spend a little in a few areas, your voice will never be heard.

When you are advertising you must own the audience.

If your budget is smaller, narrow your focus.

Peter Drucker said "Focus is the key to economic success!"

Instead of advertising for two weeks a month, go to one week

If you are only doing a week, go to M-W or W-Sat.

When you are talking to your customers make sure you are speaking LOUD!

Bottom Line:

It is better to be top of mind with half instead of back of mind with all!