When thinking about about your creative message ask yourself:
Will this get the attention of my target market?
Will this push them to purchase from me?
You run the risk of being just of the other 2000 marketing messages your customer sees in a day if you worry about trying to please everyone.
Talk to your target market. Don't worry about upsetting someone who was not going to buy from you anyway.
Bottom line: If you try to be everything to everyone, you will be no one to everyone!
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